Extensive Marketing Services
Marketing Services to Grow your Business
As a multiskilled marketing professional with a decade in renewables, I provide a variety of services that can benefit your clean energy company. I apply my passion for writing and storytelling, and combine it with my ability to translate complex concepts into easily relatable messaging, to each marketing service:
- Messaging and Branding
- Content and Communications
- Public and Media Relations
- Marketing Strategy and Campaigns
Branding and Messaging
The roots of a strong and scalable marketing strategy is messaging and branding. Whether you are looking for messaging at the corporate level, per persona, for individual products and services, or for a new launch, I can help your company develop and establish strong messaging. If you need brand messaging, I can lead guided brainstorming storming sessions with team members and decision makers, and then develop a complete messaging matrix, that includes:
- Vision and mission statement
- Brand promise
- Pillars of the mission
- Overall value proposition
- Brand positioning statement
- Tagline
- Personality and voice
- Manifesto
Once your messaging matrix is finalized, I can recommend, evaluate, and help guide a graphic branding agency to translate your new messaging to a graphic identity.
For product- or service-level messaging definition, I can work directly with your R&D, engineering, product marketing, and sales teams to distill complex technical concepts into accessible messaging that clearly articulates the value to various stakeholders.
Content and Communications
As a storyteller at heart, I have exceptionally strong writing and editing skills for content development and communications for all marketing mediums. I specialize in creating engaging and relatable content that ensures the right message reaches the right persona – no matter how technical the concept! And if you need help building a communications strategy, I can build a full plan, plus develop each piece of content for an entire campaign.
The following is a partial list of B2B and B2B2C content creation that I provide:
- Case studies and fliers
- PowerPoints
- Video storyboards
- Whitepapers
- Online content, including webpages, e-books, social media, landing pages, marketing emails, blogs
- Copywriting for online and print ads
I can also support you in finding and evaluating other freelancers and agencies, including graphic designers, video producers, web developers, and more.
Public and Media Relations
Want your company to make waves? I built a global public and media relations department that successfully transformed a relatively unknown startup into a global and recognized leader. This means that I can leverage my already established relationships with major clean energy media around the world, including PV Magazine, PV Tech, Renewable Energy World, Solar Power World, Energy Storage News, Cleantechnica, and more, for your company’s benefit. In addition, I’ve worked with top tier media, including CNBC, BNEF, and Forbes. And I know what headlines and topics grab editors attention.
I can either provide individual public relation services or offer a complete A-to-Z approach. And if you want support developing a media advertising strategy, I can create a plan and support implementation.
The public and media relations services that I provide include:
- Developing a public and media relations strategy
- Writing and distributing press releases, plus follow-up and coverage analysis
- Identifying, writing, and pitching thought leadership articles
- Identifying and recommending speaking engagements, plus presentation development
- Award identification and submissions
- Media relations training
Marketing Strategy and Campaigns
Didn’t see the marketing service you need? I offer additional marketing strategy and publicity campaign services. Throughout my career, I have created major company milestone campaigns, supported communications around an IPO and key acquisitions, launched new business units and products and services, recommend out-of-the-box publicity efforts at events, and identified and managed sponsorship opportunities. Let me help your company stand out with creative marketing strategies, publicity activities, and campaigns.
Have a clean energy marketing project?
Jessica Fishman 